Privacy Policy
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our pre-launch website at launch.ephr.ai ("the Site"), join our waitlist, or build a dog profile. By using the Site you agree to the practices described here.
1. Who we are
"Soft Launch", "we", "us", and "our" refer to the operators of the Soft Launch waitlist. If you have any questions about this policy or your information, contact us at hello@ephr.ai.
2. Information we collect
We only collect what you choose to give us when joining the waitlist or building a dog profile. This may include:
- Contact details: your email address and your dog's Instagram handle.
- Dog profile information: your dog's name, breed, and age.
- Training video clips: short videos you upload, including any context notes and category labels you add to them.
- Technical information: collected automatically, such as your IP address and browser user-agent, recorded with your submission for security and abuse prevention.
3. How we use your information
- To add you to our launch waitlist and contact you when Soft Launch goes live.
- To build and show you your dog's profile from the clips you share.
- To send you a confirmation email and service updates related to the waitlist.
- To improve our product and understand how the Site is used.
- To detect, prevent, and respond to fraud, abuse, or security issues.
4. How your information is stored
Your information is stored securely with reputable third-party cloud providers, and we take reasonable technical and organisational measures to protect it. However, no method of transmission or storage is completely secure.
5. Sharing and disclosure
We do not sell your personal information. We may share it only with:
- Service providers who host and process data on our behalf.
- The Soft Launch team who operate the waitlist.
- Authorities where required by law or to protect our rights and safety.
6. Email communications
When you join the waitlist we send a confirmation email and may send launch-related updates. You can opt out at any time by replying to any email or contacting us at hello@ephr.ai.
7. Your rights
You may request access to, correction of, or deletion of the personal information we hold about you, including your uploaded clips, by emailing hello@ephr.ai. We will respond within a reasonable time.
8. Children
The Site is not directed at children under 16, and we do not knowingly collect their personal information.
9. Cookies and tracking
The Site uses minimal browser storage needed to operate the waitlist flow. We do not use third-party advertising trackers.
10. Changes to this policy
We may update this policy from time to time. The "Last updated" date above reflects the most recent change. Material changes will be communicated where appropriate.
11. Contact
Questions about this policy or your information? Email us at hello@ephr.ai.